BRINGING IDEAS
TO LIFE
01
VIDEO
VIDEO
My videography started in the world of outdoor filmmaking and extreme sports, where timing and atmosphere carry as much weight as action. That foundation now shapes cinematic, grounded brand work for clients like Willibald, built on intentional framing and honest emotion.
02
PHOTO
PHOTO
move your cursur To discover my work
Photography started for me in the wild, shaped by extreme sports, open landscapes, and a roll of film I could not stop feeding. Even with a Sony A7IV in hand, I keep crawling back to my 70s SLR, where every frame is earned and nothing survives without intention.
03
GRAPHIC
GRAPHIC
I design beer labels, key brand assets, and apparel for Willibald Farm Distillery, and brewery, translating strategy into visuals that live on cans, clothing, and in the hands of customers. That same experimental approach carried into growing the Waterloo Varsity Men’s Volleyball Instagram to nearly 2,000 followers through constant iteration and audience insight.
MY
WORKS
Featured
WILLIBALD
01
LIFE OF A
CHERRY SPritz
Willibald Farm Distillery & Brewery is a craft producer in Ayr, Ontario, known for small-batch beverages and a strong community presence. During my four-month marketing term, I created Life of a Cherry Spritz, a narrative-driven product video that follows a can from production to customer, positioning the beverage as the protagonist to connect craft with real moments of enjoyment.
CAN
DESIGN
02
WILLIBALD
I work on can design at Willibald, collaborating in creative meetings with our designer and a founder to shape concepts based on the character and style of each beer. Mania! was the first release I helped develop, translating brainstorming sessions into visual direction that reflected the beer’s personality while staying true to the brand’s bold, small batch identity.
GALLZ PROVISIONS
03
GALLZ
PROVISIONS
For Gallz Provisions, a Toronto culinary studio focused on branded food content and custom experiences, I captured photo and video that blends documentary-style behind-the-scenes moments with stylized storytelling. The goal was to elevate their visual identity through dynamic content built for social and web platforms.
WILLIBALD
04
HOODIE
DESIGN
I designed a series of hoodies for Willibald as part of a broader merchandise lineup, translating the brand’s tone and personality into wearable pieces that felt authentic to the farm and its community. From concept to final graphics, the goal was to create apparel that lived beyond the brewery, with the full collection available in the design gallery below.
WILLIBALD
05
FOREVER
YOUNG
For the release of Forever Young, Willibald’s first whisky barrel aged stout, I produced a cinematic product film centered on rarity, craftsmanship, and quiet intensity, reflecting its limited run of 542 individually numbered bottles. Using shadow, warmth, and deliberate pacing to echo the stout’s depth and barrel heritage, the final piece elevated the launch across digital platforms and reinforced Willibald’s premium, small batch identity.
COOLAS
06
PILOT
Pilot captures a British Columbia summer through the lens of cliff jumping, community, and the raw adrenaline of chasing hidden spots along the coast. Shot entirely on an iPhone and retro digital cameras, it became less about production and more about choosing memories over comfort, turning a simple project into a season we didn’t want to forget.